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How I Found Coffee with a Heart

loubootan_images-e1407479908743-220x220I cannot remember a time when I didn’t like coffee. As a kid, I loved the sweet and creamy taste of coffee, creamer and sugar. As an adult, I love the rich, full and bold taste of coffee. Truth be told, coffee kick starts my morning by giving that added boost to get me up and moving. Coffee is a prerequisite for such mornings and everything in-between.

I can tell you all the good things coffee can do, when taken at the right time and in moderation. But that’s for another article. I am here to tell you about a story of a coffee with a heart.

Recently, the coffee machine at our office poured out a brew. Little did I know that it would forever change the way I see locally-grown coffee. A sip made me fall in love. How can you not? It’s a perfect balance of fragrance and strength. Hineleban Coffee, planted at the foothills of Mt. Kitanglad in Bukidnon, enables you to be part of something bigger than yourself. A tree is planted for every 500-gram Hineleban Coffee bag purchased.

Starting this June, Healthy Options shall carry this product and you’ll get to try it for yourself.

Posted on June 18, 2014 by



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Hineleban Foundation Incorporated (HFI) was formed in 2006 as a non-profit, non-stock organisation whose main advocacy is to reforest the high mountain ranges of Mindanao. To accomplish this, HFI partnered with the Indigenous People who live within the buffer zones of these mountains. Providing them with Family Food Security and sustainable disposable livelihoods through the model of Transformational Business Partnerships. Thus, restoring their role as “Custodians of the Rainforest”.